On one of the mailing lists I subscribe to there was an interesting discussion on what to put on your business card. While having a look at mine (which definitely needs some improvement, lus a website to refer people to), I jotted down a few tips.
– I would start by a white/light-coloured background. There are now quie a few apps available that can scan business cards and some of them struggle if your background is very colorful
– First and last name
– Website (I know I am still in the process of setting it a proper one, but if you know your problem, you are half-way through towards its solution, or this is what they say)
– Twitter and email accounts
– Phone and fax number. You can easily create an online fax number with PamFax and then you only need a scanner to be able to send faxes
– Your language combinations!!! Do not forget them, otherwise you might get weird requests
What NOT to include
– A link to your Proz profile, which leads your potential customer to a site full of competitors… and we all know that they will find someone cheaper than you!
– Your VAT account, if you have one. In Italy every freelancer has one, but I do not see it as a valuable piece of information to put on a card. Once you start doing business together then you can let your clients know
– Your address?!? I am still not sure about this, as some people prefer to put something general like ‘Milan area’, whereas others do state their full address to show that they have an office and they are a real business. Input needed here, definitely! What would you say?
Do you have any more nuggets of business-cardy wisdom you wish to share? Please do! 🙂